Sidra, Consultant Dermatologist: Building a Personal Brand with Heart
One of my favourite parts of being a personal brand photographer in Manchester is getting to meet inspiring women who are carving out their own paths. Recently, I had the pleasure of photographing Dr. Sidra Khan, a consultant dermatologist who is building a personal brand that feels true to who she is.
Sidra booked me for a half-day brand shoot, and together we created a collection of images that show both her professionalism and her personality. From polished portraits to relaxed lifestyle shots, the goal was to capture the many sides of her story, not just the doctor in the clinic, but also the woman behind the expertise.
Dr Sidra Khan, Consultant Dermatologist
Why Sidra Wanted a Brand Shoot
When Sidra reached out, she shared that she wanted more than just headshots. She wanted photos that would help her show up online with confidence and build a strong personal brand, whether thatās on her Instagram, website, or future projects. Like so many professionals, she knew her audience wanted to see the real person behind the title, and she was ready to let that shine through. Sidra was also in need of professional portraits she could submit for upcoming articles in magazines so the shoot was very timely!
How we planned the shoot
Before the shoot, Sidra and I took time to plan everything so that it felt aligned with her personal brand. We started with a phone call to chat through her goals for the shoot and her brand, then built a vision board that captured the style and mood she was aiming for. Together, we decided on outfits, accessories, and a location that would bring that vision to life.
This preparation meant the shoot ran smoothly and gave us space to be creative on the day. What I really appreciated was how much Sidra trusted me with the planning, posing, and overall creative direction. She came with a clear idea of what she wanted, but was also open to my suggestions and expertise. That balance of vision and trust made the shoot feel collaborative and ensured we created images that were polished, professional, and uniquely her.
Dr Sidra Khan with a patient
Capturing Different Sides of Her Brand
Our shoot flowed beautifully because Sidra was so open to exploring different scenarios. We had enough time on the half day brand shoot.
We started with lifestyle images, softer moments that show her warmth and approachability. We then moved onto professional portraits that reflect her authority and experience as a dermatologist, and her interaction with patients. Finally, we captured some content-ready shots she can use for talks, articles, or whenever she wants to connect with her audience online.
The result? A bank of versatile, high-quality images that she can pull from whenever she needs, whether thatās for a LinkedIn update, an Instagram post, or a professional feature.
More Than Just Photos
What I loved most about working with Sidra is her commitment to building a personal brand that feels authentic. You can follow along with her journey on Instagram: @dr.sidra.k.
Thinking About Your Own Brand Shoot?
If youāve been putting off brand photography because youāre not sure where to start, let this be your sign. A personal brand shoot isnāt about posing stiffly in front of a camera. Itās about telling your story, building trust, and creating images that truly reflect you.
Thatās exactly what we created with Sidra, and itās what Iād love to create for you too.
Ready to take the next step? Letās chat about how a personal branding photoshoot in Manchester, Cheshire or the North West, can help you elevate your business and your online presence.
