4 Reasons to Hire a Professional Photographer

Building a business from scratch is a wonderful thing. You get to pour your distinctive vision into it and watch it grow from a dream to a strong structure that will help others. So why not show the world your true image, the special thing that makes your brand shine among others?

One of the biggest mistakes companies make is using stock images to illustrate their services. The result? Impersonal mumble jumble that looks exactly like all the other mumble jumble out there.

A powerful marketing strategy calls for strong visuals, and what is better than having your website and social media pages populated with unique business portraits that show you and your business?

Business portrait photography is one of the best tools you have at your disposal to connect with your customers, especially if you are activating in a highly competitive market, so take a moment to learn how it can work to your advantage.

Improved Brand Image

You will notice that there are two trends on social media today: to use professional brand photographs or rely on non-professional photos taken by customers with their smartphones. The second option adds authenticity and shows that people buy your products or services, but you cannot rely on it solely to reflect your business values.

The greatest power of beautiful images is that they build credibility and make your brand stand out to customers and potential collaborators. If you present them with a professional portrait, you are showing them that you are committed to excellence and will go the extra mile to meet their expectations.

Boosting Confidence

Beginnings are hard in any industry, so a boost in confidence is always welcomed. Working with a professional photographer will help you highlight your strengths and see yourself in another light.

At Portraya, I believe in bringing out the human side in businesses. This is why I insist on creating custom headshots that can match not only the industry's specifics but my clients’ personalities.

With professional photography services, you will have a set of images that shows you at your best. Impressing your customers is a good goal, but inspiring yourself is just as important.

Plus, you will finally be able to replace and refresh those boring stock photos, or old images on your website and add a great portrait of you in the office.

In-Person Recognition

When you are the centre of your business, letting people know how you look can create more meaningful business connections. And I say this with experience , people buy from people. Every time we had a photoshoot in Manchester, Cheadle, or other nearby locations, we immediately connected with our customers simply because they knew us from our Instagram or Facebook page.

Science backup: there’s even a study that showed that if you use photos with faces on your Instagram account, your followers' interaction with your account increases considerably. To put it short, your business portrait is likely to receive 38% more likes and 32% more comments than a photo of a landscape or an object.

Years of Expertise Used to Your Advantage

Experienced photographers bring their professional cameras and they also carry many years of learning and experimenting with photography. They can give you advice on what to wear, how to sit, where to look, and everything to make you look your best. Plus, their work is not done when the photoshoot is over. They edit and edit and edit until they attain perfection. There’s no wonder you can immediately spot a professional photo from one made by an amateur.

Professional Environment

Last but not least, all professional business portraits should be taken in a location suited to you and your business. Not all businesses have work offices or premises but working with an experienced photographer you’ll be able to find the ideal location.

Need a Professional Headshot? We Can Help!

When you are working with others, your image is just as important as the quality of the services you are offering. If you are looking for ways to reach your customers and keep them close, investing in professional business portraits is a smart decision. Hire my personal brand photography services in Manchester and let us handle everything. With me, new value is coming your way and gorgeous headshots you will want to share with everyone.

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